Many of gaming's biggest franchises have no endgame in mind—ask Nintendo when they'll stop making Mario games, for example, and you'll be laughed out of Kyoto. And the actual NFL is more likely to end before Madden ever does.
Assassin's Creed, though? The folks behind Ubisoft's longrunning action/adventure series say it'll end one day. They promise. Even though annualized releases are making Ubisoft a ton of money, and they've currently got at least three Assassin's Creeds in development, there's a finale in sight.
In an interview with Eurogamer published today, Assassin's Creed IV director Ashraf Ismail promised that yes, one day, the series will end:
We have multiple development teams, then we have the brand team that sits on top and is filled with writers and designers concerned with the series' overall arc. So there is an overall arc, and each iteration has its place inside this. We have an idea of where the end is, what the end is. But of course [Ubisoft boss Yves Guillemot] announced we are a yearly title, we ship one game a year. So depending on the setting, depending on what fans want, we've given ourselves room to fit more in this arc. But there is an end.
Boom. No word when that end will come—could be next year; could be in 2025—but at least one person behind the cash-printing annual franchise says it will come after all.