TV ads? Bah! Print advertisements? Meh! Cosplayers? Oh yes. Forget traditional game advertising, the best way to promote your game is cosplayers. Arcade game maker Cave is calling on Japanese costume players to help promote its upcoming, supposedly horizontal shooter Death Lolita. (Love that title!) How will cosplayers promote the game? Will Gothic Lolitas only promote this game? Dunno! But if they do, they are bound to be mopey and glum. Well, save for that girl in the red (above). She's smiling. What the hell is her problem?
Cave Needs Your Help [Insert Credit]