Sure, the PlayStation 4 is the main attraction at Sony's big New York press event today. But a surprising upstart has stolen a bit of the spotlight: The PS4 Pillow.

Behold, in all its glory:

Ever since people at the event started sharing pictures of the pillow on social media, it's become quite the thing. Metal Gear maestro Hideo Kojima agrees:

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In fact, he's gone so far as to pose along with his Metal Gear Solid V protagonist Snake, holding the pillow in place of Snake's assault rifle.

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Talk about your sexy Metal Gear cosplay

Pillow picture by Evan Narcisse