
Kotaku comenter and Coolest Game Room entrant Robert Summa at AOL Joystiq points to British fashion label Joystick Junkies' search for the perfect models to represent the brand. According to the label's site:
We're not just going for model looks though, we've been looking for true gaming passion as well ...
The tests included a photo shoot and a round of games "they hadn't tried before". These titles included Halo 2, Gauntlet and Streetfighter II. That right there is true gaming passion.
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