Yes, it's a lucrative business for everybody, so why not jump the heck in. ESPN is starting a new website where they will offer 40 free casual games. Some of the titles will obviously based on sports themes like Ice Hockey and Slam Dunk, but they will also offer puzzle games like Sudoku. According to ESPN Enterprises VP gaming Raphael Poplock:

Gaming is an important and fast-growing part of a fan's connection to sports. The ESPN Arcade is the latest addition to ESPN's array of gaming initiatives — casual online games now join fantasy games, innovative content integration within console games, and news, information and reviews — all to provide sports fans with interactive connections to sports.

Sometimes I miss the days when people would actually go outside to play sports. Kim Phu

ESPN adding video games to Web site [Game Daily]