Watch the PDP company's new Xbox One Afterglow controller cycle through the rainbow. It's art! The PDP people say they're using a new peripheral lighting technique instead of having the glow emerge from the center of the controller. Price: TBD. Out early 2015.
Correction: We originally reported that the controller would cost $24.99, but PDP says the price hasn't been determined yet. That was a mistake from my notes. Sorry about that.