http://cache.kotaku.com/assets/base/img/thumbs140x140/kotaku.com.png http://kotaku.com/tag/adverts http://kotaku.com/tag/adverts Tonight on Unlikely Juxtaposition Theatre.. Silvio from HBO's The Sopranos endorses World Of Warcraft: Wrath Of The Lich King. Two great tastes that taste.. a bit odd together. Like Ziti Al Forno and Ogre Mead. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5094813&view=rss&microfeed=true It is an advertising truism that Sex Sells, but so does fear. Whether it is fear of human odours fuelling deodorant marketing or fear of Terror selling a war, manipulating our darkest fears is a surefire way to get the public to sign on the dotted line. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5091315&view=rss&microfeed=true A new research study (eyes glaze over) says that the majority of gamers don't mind in-game ads. And it has the figures to prove it. I'll spare you the numbers, but the vast majority of players said that in-game adverts would not impact their likelihood of playing the game says ad study site Brands In Games. More »
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So this is what a gamer orgy looks like. The beautiful people with perfectly coifed hair lounge on suede pillows, take off their linen shirts and play New Super Mario Bros. until their sweaty thumbs hurt. If only... More »
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A reader over at Go Nintendo was watching a White Sox/Mariners game, when he saw something: a DS Lite advert in Japanese. This shouldn't come as a total surprise, seeing how the team is Nintendo property and everyone in Japan is a Mariners fan. It's most likely for them, not us. More »
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As the graphics get better, so does the ad placement. In-game ad research site Brands In Games has a series of posts that trace the development of game advertising. Using EA as a model, the study follows the trend from 1983 right up to the present day. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=168760&view=rss&microfeed=true Lucile Packard Children's Hospital and Standford's School of Medicine don the Captain Obvious hat and point out what everyone already knew: ads make kids want to buy crap. The interesting bit is that the study examined the effect of game adverts and also pointed out that the effects of advertising can linger in youngsters brains for up to 20 months. More »
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Think PSP means PlayStation Portable? No ho ho. PSP means "PermaShield Pipe," at least according to the March issue of Clean Rooms magazine. A full-page advertisement features a rotund man in a "I *heart* PSP" sweatshirt, standing next to a large PermaShield Pipe. There is even the registered trademark symbol next to the word "PSP." Of course, Sony has trademarked "PSP," which leads us to wonder: Did the (R) or the (TM) come first? Can they peacefully coexist? Apparently, the (TM) is used during the time between the application and subsequent granting of registered trademark. Once it has been granted, the (TM) becomes a (R). Looks like Sony's lost out to this company. But hey, this could be another clever, clever Sony marketing campaign, designed to reel in DIY types and pipe layers. Next month, sneaky PSP viral ads hit Cat Fancy, promoting the PoopScoop Pouch. More »
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