http://cache.kotaku.com/assets/base/img/thumbs140x140/kotaku.com.png http://kotaku.com/tag/advertising http://kotaku.com/tag/advertising

This is appropriate. Every time I'm out speeding around and run into something, I feel like I've lost all my rings, too. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5873945&view=rss&microfeed=true

Activision's big-budget Sam Worthington x Jonah Hill commercials for Modern Warfare 3 won a lot of fans, but novelist, essayist and former paratrooper D.B. Grady is not one of them. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5872369&view=rss&microfeed=true

Google Shoot View, an amusing little distraction cooked up by a Dutch advertising agency that let you wander the streets of planet Earth shooting the place up, has been killed by Google. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5868308&view=rss&microfeed=true

You know Star Trek's holodeck? If not, here is Star Trek's holodeck. Anyway, once the property of science fiction, some advertisers have actually built one for a PlayStation 3 commercial. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5864411&view=rss&microfeed=true

Compared to the company's unbridled success of the past five years, Nintendo in 2011 has its back to the wall. It needs now, more than ever, effective marketing to help sell its products. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5855516&view=rss&microfeed=true

This is a commercial currently airing on Australian TV. I won't spoil the bizarre ending by telling you what it's for, but that's not the point. The point is how great the voxel effects look. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5848154&view=rss&microfeed=true

Like a flaming crossbow bolt casually launched at gigantic rooftop slogan, Sony celebrity spokesmodel Kevin Butler returns to launch the "Long Live Play" marketing campaign. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5835794&view=rss&microfeed=true

Nintendo is slashing the price of the 3DS and giving away a ton of free games to early adopters. While I'm sure that's grim news for those who actually work at Nintendo, the marketing for the move doesn't have to follow suit! More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5828558&view=rss&microfeed=true

Sony's fictional executive Kevin Butler has won himself a legion of fans. Which is great! Kevin Butler, though, ain't got shit on Segata Sanshiro. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5823678&view=rss&microfeed=true

This has nothing to do with Duke Nukem Forever the game, but it's still a sad tale as far as game advertising goes. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5815737&view=rss&microfeed=true

Soon Xbox 360 gamers will be able to get some use out of their Kinect: Interacting with a new suite of multimedia advertising set to hit the console and its $150 peripheral next spring. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5813951&view=rss&microfeed=true

In between projects, and given the lackluster critical reception afforded to the last game in the series, creative agency Basic figured they'd take a swing at pitching a new Medal of Honor game. After all, it couldn't do much worse than the last one! More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5813908&view=rss&microfeed=true

Danish advertising firm Uncle Grey, in an effort to hire the kind of people they were looking for, decided against paying magazines and newspapers and websites for job ads, and instead paid some Team Fortress 2 players instead. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5810186&view=rss&microfeed=true

Advertising and branding specialists Millward Brown have released their annual chart detailing the 100 most valuable "brands" in world commerce. The list takes into account not just a company's income, but it's reputation as well. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5799850&view=rss&microfeed=true

"Real rewards for virtual achievements." That's the pitch behind "Kiip," a new Silicon Valley startup that intends to become the company that connects gamers with advertisers in a sort of Groupon for games. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5790891&view=rss&microfeed=true

This may have been a prediction. It sure as hell sounds like a threat. This year, Activision and Electronic Arts will both spend more on the marketing for two games than many publishers will ever spend on developing one, said Electronic Arts' CEO. As he was speaking to a conference of advertisers, it was surely music to their ears. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5789620&view=rss&microfeed=true

It's time for a video Speak-Up on Kotaku! Commenter FuzzleMail takes issue with this AlienWare commercial for depicting gamers as bloodthirsty domination maniacs. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5787193&view=rss&microfeed=true

This stand-up-and-cheer golfer's fantasy for EA Sports' Tiger Woods PGA Tour 12: The Masters, seemed a little too good to be true. C'mon, right? No way Augusta National Golf Club, which prizes its privacy and exclusivity, would let a camera crew and a bunch of actors walk all over its storied course for an ad - for a video game ad. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5785953&view=rss&microfeed=true

Before we go any further, we're going to wager that, due to the jiggling booty on display, the repeated grunts of satisfaction, the dripping bodily fluids and the attire inappropriate for most tennis courts, this ad for Top Spin 4 could be categorized as NSFW. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5784073&view=rss&microfeed=true

For a Nintendo gaming machine, the 3DS is a tough sell! Mostly because it's almost impossible to convey the 3D effects on a TV set or computer monitor. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5781982&view=rss&microfeed=true

This video turned up a couple of weeks ago, claiming to be a "banned" Nintendo commercial. And that's not even the most interesting thing about it. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5778120&view=rss&microfeed=true

We don't normally post advertisements for the sake of it here, but these ones - in which Uncharted star Nathan Drake shills Toyota 4WDs — were just too bizarre to pass up. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5763907&view=rss&microfeed=true

Electronic Arts' Dead Space 2 marketing campaign is in the sights of a parents advocacy group. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5752512&view=rss&microfeed=true

Oh for the days when video game advertising consisted of nothing more than people looking so excited their faces were about to explode. Check out the full Vectrex ad at Josborn's Flickr page. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5724481&view=rss&microfeed=true

A British print advertisement for the PlayStation Move controller is banned in the United Kingdom, after a whopping eight people issued formal complaints. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5715936&view=rss&microfeed=true

A few years back, it seemed in-game advertising was going to ruin everything. That...hasn't really happened, with EA saying that the business has been eclipsed by one more lucrative for publishers. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5715885&view=rss&microfeed=true

That Call of Duty: Black Ops ad featuring Kobe Bryant and Jimmy Kimmel is selling more than just copies of Treyarch's war game. It's also bringing in cash for The Rolling Stones, thanks to the spot's use of "Gimme Shelter." More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5694628&view=rss&microfeed=true

If you thought the first Japanese TV commercial for Gran Turismo 5 - the one with the toy cars - was fun, it's more fun when the toys are swapped out for dozens of real cars. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5692933&view=rss&microfeed=true

Click to viewHey there! Are you a busy person on-the-go and don't have time to get stupider? ESPN has a six-minute solution: Gasbag Skip Bayless, opining that Kobe Bryant should be disciplined for appearing in that Call of Duty: Black Ops ad. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5692826&view=rss&microfeed=true

At least, that's what these new commercials for the console in Latin America are saying. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5687021&view=rss&microfeed=true

Back in August, obnoxious PSP spokesboy Marcus Rivers went to town on iPhone gaming, the ad team mocking up a crummy mobile game called "Lame Castle". It's no longer a mock-up. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5682268&view=rss&microfeed=true

One of the best things about early 20th-century transportaton was the advertising. Cruise ships, airlines and car companies all used bold, iconic ads to sell their vision of the future. It's a vision that transfers easily to classic video games. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5681257&view=rss&microfeed=true

This video just popped up on YouTube, purporting to be the debut advertisement for Kinect once its television marketing campaign begins. Ads that leaked out before this one were "unfinished." More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5669276&view=rss&microfeed=true

Brace yourself for the Black Ops invasion. Billboards for Activision and Treyarch's next Call of Duty game are already taking over Times Square, just the beginning of the publisher's "biggest investment" ever made in the launch of a title, according to big boss Bobby Kotick. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5657452&view=rss&microfeed=true

Sprint and T-Mobile join Chevrolet in using Microsoft's innovative new Kinect controller to advertise to gamers in innovative new ways. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5648905&view=rss&microfeed=true

That delightful Japanese commercial celebrating Super Mario Bros' 25th anniversary has received a surprise extended cut. Only thing is, there's no new footage. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5643464&view=rss&microfeed=true

Only one thing can save you when a gargantuan Mii is chasing you down a deserted stretch of highway in the middle of nowhere. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5639954&view=rss&microfeed=true

In this commercial for Samsung's new Galaxy S phone, a guy who looks a lot like Halo's Master Chief runs like a scared little girl, then jumps in a flying crayfish and takes his helmet off. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5620116&view=rss&microfeed=true

Looks like somebody at Nintendo HQ has been looking at the way Halo is marketed and thought, yes, that'll work for Metroid, too. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5617403&view=rss&microfeed=true

A commercial for Final Fantasy XIII has been reprimanded by Britain's Advertising Standards Authority for using PlayStation 3 footage in an advertisement for the Xbox 360 version of the game. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5615524&view=rss&microfeed=true