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Bungie's Halo 3 may seem like the kind of game that doesn't require anything beyond pocket change to effectively advertise. Day one sales are practically guaranteed to be in the bazillions, netting Microsoft an estimated trizillion dollars by the holidays. Regardless of the game's predetermined success, a multi-pronged advertising campaign, one to the tune of ten million bucks has been playing out over the course of the past ten months. Starting this week, you won't just see passing mention of Halo 3; you'll be soaking in it. More »
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This PLAYSTATION 3 ad created by global advertising agency TBWA's Paris-based office, as you can see, features a mushroom cloud explosion in the form of a clown head. Obviously, one of the first things that came to mind was that it was a teaser promotion or early announcement for a PS3 sequel in the Twisted Metal series. More »
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Sony's recent advertising campaign for India, "Because Your Girlfriend Bores You Shitless", has found its first detractors, contemporary UK feminist blog The F-Word. The site contends that the ads, featuring a long, one-sided diatribe from a girlfriend to her uninterested boyfriend, are misogynist and another example in a "never-ending series of insulting and annoying ads that Sony feels are appropriate to advertise its consoles." More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=272438&view=rss&microfeed=true The "Mad World" promo for Epic Games' Gears of War was hit and miss with gamers, but the French loved the stuffing out of it. Following up on Blue Dragon's marketing win, the Gears advertising agency McCANN WORLDGROUP pulled a Silver Lion award for their use of music in the TV and theater spot. Sensitive marketing pays off! More »
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Microsoft's Blue Dragon marketing team was recently the recipient of the—I'm told—very prestigious Gold Lion award in the Outdoor category at the Cannes Lions International Advertising Festival. It also nabbed a Bronze award for Best Use of Ambient Media: Large Scale. The team's outdoor promotion for the Mistwalker developed Xbox 360 RPG was titled "Big Shadow" and acted as an interactive display in Shibuya, a fashionable Tokyo district. More »
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