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According to the latest report by analyst group eMarketer, the in-game ad industry will grow to $650 million by 2012, more than doubling 2007's $295 million. eMarketer attributes the growth to the overall growth of the video game industry, with game launches overshadowing other big media events. Most recently, Halo 3 generated more in first day sales than the opening weekend of Spiderman 3 (the biggest opening weekend in history) and the first-day sales of Harry Potter and The Deathly Hallows (the final installment in the series). More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=363553&view=rss&microfeed=true The best way to market your new console to gamers everywhere: make them evacuate their bladder in hysteria. More »
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Although we've seen the PS3 billboards before — and though all of us besides those Kotaku editors desperately phoning in the hard-hitting gaming "journalism" for which we're known felt our eyes glaze over and our middle fingers involuntarily twirling the mouse wheel past the mundane, uninspired posts — this one is interesting. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=206104&view=rss&microfeed=true I barely remember the nineties. What I do remember of it, was not like this. I remember is being an uncertain sort of between-time. This is just terrifying. "Fight Earwax"? More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=201061&view=rss&microfeed=true From the same Chinese ad agency that brought you this Coke meets World of Warcraft ad comes another one, in which an orc, a Tauren and a Troll leap through the screen to kidnap and carry off some attractive young Chinese girls. What low base urges drive the beasts in their kidnapping of hot Asian flesh? Probably eager for them to bite their wax tadpole. Florian Eckhardt More »
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This will probably be obvious, but with nothing to actually launch in Europe this Christmas, Sony has dropped an axe on the meaty neck of its Europe and UK advertising campaign. More »
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Notice anything a bit worrisome about this image from Target, advertising the 360? Like, that red ring of death, glowing like the unholy fiery eye of Sauron, revealing destruction to all who witness it? More »
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Now including effete, pink crushed velvet clad panty-sniffers! That's meant to be the Playstation triangle he's dreamily snorting the musk from, by the way. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=198487&view=rss&microfeed=true Can you help Journey escape from the arena of rock through hordes of love-crazed groupies? Affirmative. I like to think that the life system works on the principle that you can only collide with so many groupies until you are so drained that you ejaculate the spools of your intestines. Although I hope the health system works different when you collide with those "shifty-eyed promoters." Florian Eckhardt More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=198414&view=rss&microfeed=true That title's some sort of attempt at a Lost in Translation pun. Jeez, I dunno — it's early and I'm filled with self-loathing. Anyway, danke schoen to Cadaver for calling our attention to this deliciously retro Claymation ad for Final Fantasy VI. Is there anything sadder than the fact that computer animation has almost entirely driven into extinction the art of squishing Playdough together with your thumbs into the shape of Mog, then giving him a Ralph Kramden style voice? Florian Eckhardt More »
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... their crotch! And with one single banner, every male Kotaku editor immediately opens a MySpace account: More »
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Crecente posted this London Dutch ad for the new white PSP, he preceded his post with the words 'I hate to spur the ire of Florian...' He then insinuated that the image represented an Aryan Ku Klux Klan super model abusing a black woman for not referring to her as 'massa'. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=185148&view=rss&microfeed=true Dale's old VHS collection was in need of some attention. He could have sworn he had a full tape of the Red Shoe Diaries just waiting for some special care. Halfway through a cardboard box marked "KTCHN CLOSET" he stumbled on what will, in time, be recognized as the greatest archaeological find of the 21st century. More »
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The less said about this Best Buy advertisement (which apes a Gamespot 'feature' so successfully that we actually had to rub our eyes a few times in total incredulity few minutes before we discerned the difference), the better. In it, three Best Buy blue shirt putzes regurgitate common gamer knowledge about the next gen with authority. More »
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A respectable first pass at illustrating the common logic that women are brainless automatons waiting to have their subservient existence as barefoot kitchen rustlers programmed into them by a virile man. But it needs further revision. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=177608&view=rss&microfeed=true The Guardian Gamesblog has a look at alternative funding models for gaming companies. They give their thoughts on in-game advertisement, episodic content and the Hollywood model, where game companies keep small staffs and simply contract freelance artists and designers for each game. Here's some of their thoughts on in-game advertisement: More »
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