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Ok, so a billboard in a driving game may make sense — but what about games where it doesn't make sense? As Ian Bogost points out, "Would an orc order pizza? Does a dystopian planet from the future need a pacer drink?": More »
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I'll admit up front that this one is not exactly an advergame, but it's close enough for Internet work. More »
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Here's another example of weird early advergames from my collection. These aren't rare like the last ones I mentioned, but they offer an interesting historical case for other reasons. More »
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Time for more weird early advergames. During the research for my last book, I tried to find the first example of a branded videogame. Early games based on films, like Shark Jaws, aren't what I was looking for here. We can think of film licenses as brand extensions, not really as advertisements. What I wanted was a consumer product rather than an entertainment property. More »
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It's time for more weird stuff from my personal collection. One of the things that has interested me, both in my research and my design work, is advertising games (three chapters of my recent book Persuasive Games are devoted to it). We may think that advertising in games is as new as the web, or dynamic in-game ads, but it goes back much further than that. More »
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Lest the ghastly, ghoulish visage of the Burger King leering creepily from the cover of an Xbox game fool you, adver-games are nothing new. In fact, they are so old, they go back to the Atari 2600. More »
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