http://cache.kotaku.com/assets/base/img/thumbs140x140/kotaku.com.png http://kotaku.com/tag/activision http://kotaku.com/tag/activision President and CEO of Activision Bobby Kotick joins the board of directors of The Coca-Cola Company today, applying his business talents to the makers of the most popular carbonated beverage in the world. Can flavor-based DLC be far behind? [Coca-Cola - Thanks, Tal!] More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5885798&view=rss&microfeed=true

The first Prototype made me feel ugly. Radical's open-world action game tore through the city I love and live in, having me eat people—some of them innocent civilians—and destroy city blocks in the name of its plot. Prototype 2's probably going to make me feel worse. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5885649&view=rss&microfeed=true

This fall when Xbox 360 and PlayStation 3 gamers are tearing through Cybertron in the shiny metal skin of Grimlock, PC gamers will remain earthbound, forced to witness the grand robot battles from afar. After a poor showing on the PC for Transformers: War for Cybertron, High Moon Studios isn't even going to attempt to port the follow-up. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5885074&view=rss&microfeed=true

Former Daily Show correspondent Rob Riggle wriggles his way into Modern Warfare 3's upcoming Overwatch map, giving us a guided tour of the hoary heights of New York City skyscrapers. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5885397&view=rss&microfeed=true

The Call of Duty franchise has covered almost every corner of the globe, from snow-capped mountains to the streets of suburban America. But it's never strayed too far outside of its military roots. What if there were a Call of Duty game that put you into the shoes of a different type of enforcer—namely, a law enforcer? More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5884809&view=rss&microfeed=true

Activision today said its Call of Duty franchise has more than 40 million monthly active users across all of its titles, half of that coming from the latest release, Modern Warfare 3. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5883901&view=rss&microfeed=true Activision has sold 20 million Skylanders action figures, the publisher said during a call to investors today. That's, like, twenty times a million. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5883835&view=rss&microfeed=true

Battleship was once a strategic board game in which players had to guess where their opponents had placed their war ships. This summer, it will be an action-packed movie in which ships blow each other up. And this May, publisher Activision said today, it will be a video game in which you shoot people. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5883391&view=rss&microfeed=true

As you might have guessed from the screenshots, trailers, or your ability to read words, Activision's upcoming Skylanders Giants will feature a set of new figures called Giants. You'll be able to collect up to eight of the hulking creatures, which are twice the size of normal Skylander action figures both in-game and in real life. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5883067&view=rss&microfeed=true

Most of this buzz clip that accompanied today's Skylanders Giants announcement is Activision beating its brawny chest about the success of their new toy-and-video-game franchise. But, you'll see a snippet of gameplay featuring new larger-than-normal character Tree Rex towards the end of the video. He's doing big things. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5883025&view=rss&microfeed=true

Activision mashed up collectible toys and video games last year to create an surprise hit last year in its Skylanders franchise. Last year's Toy Fair was when they announced Skylanders and this year's Toy Fair sees the reveal of a new franchise expansion after a flurry of rumors. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5882980&view=rss&microfeed=true

Battling their way out of the post-holiday shortage, Activision and Toys for Bob have unleashed a trio of new Skylanders at retail, including one that should be familiar to hardcore Spyro fans, should such a thing exist. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5881319&view=rss&microfeed=true

a) Enhanced with bonus features More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5881125&view=rss&microfeed=true

Chances are, you're already expecting some kind of exclusive DLC/boondoggle from Activision's big releases. Prototype 2's not going to disappoint you, then. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5880828&view=rss&microfeed=true

Dark Reign Redux, a remake of 1997's Dark Reign: The Future of War, a real-time strategy game for PC, just published on the Xbox Live Indie Games channel yesterday, without Activision so much as stapling a flyer to a telephone pole or putting up a card on a café barter board for its marketing. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5880157&view=rss&microfeed=true

Activision's action figure-driven Skylanders: Sypro's Adventure was a huge holiday hit last year, with parents buying up starter kits in droves. Now, with hundreds of thousands of children demanding additional figures, empty Skylanders displays have become an all-too-frequent frustration for haggard parents. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5878728&view=rss&microfeed=true

Starting tomorrow, the Call of Duty Elite 'season' begins with the first of four planned packs of DLC. Activision seems to believe that The Daily Show's Rob Riggle (a former serviceman himself) is the guy to sell it to us, and their new commercial features him taking a testosterone-y tour of Elite services, from study-able heat-maps to loadout analysis and leaderboards. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5878637&view=rss&microfeed=true

Last year, we blew the lid off Modern Warfare 3 months before it was due for release. It was the biggest leak we'd seen, let alone written about, in almost a decade. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5877375&view=rss&microfeed=true

To pass the time, hacker Brandon Wilson - who normally messes around with graphics calculators - decided a few months back he'd take a look under the hood of Activision's Skylanders action figures, see what makes them tick. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5871789&view=rss&microfeed=true

Premium Call of Duty Elite Subscribers got a couple stocking stuffers on Christmas Eve for use in Modern Warfare 3. They'll get an extra two hours of double XP play, and a Prestige Token that can be redeemed for more XP time or other perks in the game's Prestige Shop. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5871012&view=rss&microfeed=true

Treyarch's 2011 Christmas card is also a neat little Call of Duty: Black Ops ornament, all ready to be hung in a tree. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5870871&view=rss&microfeed=true

Denying request for summary judgment, the Los Angeles Superior Court gave Activision the green light to go to trial with its $400 million contract interference lawsuit against Electronic Arts over Call of Duty creators Jason West and Vince Zampella. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5870631&view=rss&microfeed=true

Concept art is a guess, a hope and sometimes an unintended lie. Remember that today as you look at the concept art for next year's Transformers: Fall of Cyberton, the 2012 follow-up to Activision and High Moon Studios' impressive 2010 Transformers game War for Cybertron. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5869451&view=rss&microfeed=true

The developers at Radical talk about how you'll be stalking James Heller's prey in the upcoming open-world sequel. Eating enemies also gets in this behind-the-scenes look, which also offers new looks at combat and quests, too. You'll get your chance to hunt through Prototype 2's ruined New York City when the game hits on April 24, 2012. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5868845&view=rss&microfeed=true

Activision notched an unexpected hit this year when they mashed up collectible toys and video games to create Skylanders: Spyro's Adventure. The idea of static toys that you could bring to life inside of a playable world appealed to kids and adults alike, including Kotakuites Brian Crecente, his son Tristan and Mike Fahey. Sales for Skylanders figures have proven brisk so it makes sense that Activision would grow the franchise while buzz is hot. Remember this is the company that squeezes every bit of juice out of its franchises, sometimes to great success as with Call of Duty and sometimes to exhaustion as with Guitar Hero. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5868782&view=rss&microfeed=true In response to player behaviour, and also a desire to just add new stuff, Infinity Ward and co. will later today be adding a new game mode (Drop Zone) to Modern Warfare 3, among other things. [Call of Duty] More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5868701&view=rss&microfeed=true

Is it me, or is High Moon Studios president Peter Della Penna on the verge of tears when describing a touching moment between Bumblebee and Optimus Prime in this making-of video for the Transformers: Fall of Cybertron Video Game Awards trailer? More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5867578&view=rss&microfeed=true

You can keep your Command & Conquer Generals 2 and The Last of Us; for me the biggest news out of the 2011 Spike Video Game Awards wasn't a new game but the return of something old: Tony Hawk. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5867292&view=rss&microfeed=true

Ever since Epic's Gears of War plucked heartstrings with a cover of Tears for Fears' "Mad World" game creators have been attempting to recreate that magic, forging an emotional bond between gamers and game through evocative music. Let's see how good a job Transformers: Fall of Cybertron and BioShock Infinite did of it with their respective Spike VGA Awards debut trailers. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5867258&view=rss&microfeed=true After making over three-quarters of a billion dollars in five days, Modern Warfare 3 hit a billion dollars in just 16 days since launch. According to Activision, Avatar took 17 days. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5867179&view=rss&microfeed=true

Hot damn. I know it's just a pre-rendered trailer, and I know the song is corny, but this 1:47 of Transformers action spoke to me more as a Transformer fan than Michael Bay's three films put together. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5866984&view=rss&microfeed=true

Call of Duty: Modern Warfare 3 picked up the award for best shooter during Spike TV's Video Game Awards show tonight, but not without causality. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5866969&view=rss&microfeed=true

After two games that weren't exactly dripping with hot web-slinging action, developer Beenox takes things open world in the Amazing Spider-Man. How focused are they on swinging this time around? So focused that they haven't noticed they've stolen the plot from a Robocop move. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5866964&view=rss&microfeed=true

Call of Duty: Modern Warfare 3 left an inch-deep bootprint on video gaming's biggest retail month, and dominated most measures the popular press use to designate big-game-itude. Yet Peter Moore, the Electronic Arts chief operating officer, is insisting his label's Battlefield 3 drew blood from the year's biggest commercial release. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5866549&view=rss&microfeed=true

There's a Spider-Man movie reboot coming next summer, with The Social Network's Andrew Garfield wearing the webbed uniform of Marvel Comics' premier character. The Amazing Spider-Man movie will be accompanied by a game of the same name, built by Montreal's Quebec City's Beenox dev studio. That collective turned out the last two Spidey games for Activision but promises an entirely new sort of experience with this latest tie-in. Recent Spider-Man titles have been compartmentalized affairs, keeping the web-slinger inside discrete level-based environments. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5865945&view=rss&microfeed=true

Activision's Tony Hawk franchise took its first ever year off in 2011 because it had been run into the ground. Too many games in too many years with not enough new ideas. With the Spike Video Game Awards coming up, it appears that one year off is all Activision felt it could afford. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5865776&view=rss&microfeed=true

OK, so that first Jonah Hill x Sam Worthington Call of Duty ad was...OK. A little cheesy, a little much, but OK. Their newer, second commercial is much better. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5864059&view=rss&microfeed=true

Having done a lot of business with Lucasarts—Jedi Outcast, Jedi Academy, Star Wars: STFU—Activision boss Bobby Kotick knows who comes out ahead in that relationship. It ain't the publisher, he said, when asked his thoughts on Star Wars: The Old Republic. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5864014&view=rss&microfeed=true

Call of Duty: Zombies was a hit on the iPhone, a simplified port of the popular "Nazi Zombies" game from Call of Duty: World at War—players fight to defend a building from increasingly difficult waves of advancing undead. It was a fairly humble iOS first-person shooter, but it had a strong brand behind it, was fun, featured halfway decent FPS touch-controls, and even gave players the ability to team up online with up to three friends. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5862924&view=rss&microfeed=true

You can call it Transformers: Fall of Cybertron all you want. This brief teaser for the trailer airing during the Spike TV Video Game Awards shows who the star of this show really is. More »
]]> http://kotaku.com/index.php?op=postcommentfeed&postId=5863843&view=rss&microfeed=true