A History of Video Game Consoles, In Japanese Commercials

Last week, we saw what the history of video games looks like through Western commercials. But the birthplace of Nintendo and Sony has a history of consoles all its own—and the commercials to match.

*Note: The vast majority of these commercials come from gaming channel Kazuya Games. Head there for many more retro Japanese gaming commercials.

The First Generation (1972-1980)

Nintendo Color TV Game 15

Epoch TV Vader

The Second Generation (1976-1983)

Atari 2800

Odyssey 2

Arcadia 2001

Commodore Max Machine

Cassette Vision Jr.

The Third Generation (1983-1987)

Famicom (NES)

Sega SG-1000

Sega Mark III (Master System)

Family Computer Disk System


The Fourth Generation (1987-1995)

Super Famicom (SNES)

Sega Mega Drive (Genesis)

Neo Geo CD


PC Engine (Turbografx-16)

PC Engine Duo R

3DO Real

The Fifth Generation (1993-2000)

Sega Saturn


Nintendo 64


Virtual Boy


Pippin Atmark (Apple Pippin)

The Sixth Generation (1998-2004)

PlayStation 2




The Seventh Generation (2005-2011)

PlayStation 3

Xbox 360


The Eighth Generation (2012-Present)

Wii U

PlayStation 4

Xbox One

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