Iwata doesn't want you getting your games cheap:

"We believe that each software should have its own price point depending on its volume, theme, contents or energies and time spent for the development, namely, the development costs," [Satoru Iwata] commented, continuing by saying that "once the suggested retail price is announced, we should stick to it."

He described the tendency of releasing games at a suggested retail price point which is then dropped by retailers and publishers in later months for various reasons (not really selling, promotions, sales, etc.) as an "unhealthy product cycle." He then went on to say:

"If the suggested retail price of any and all software is marked down in 6 months or 9 months, the customers will learn the cycle and wait for the discounting... which will simply aggravate the decreasing sales of new software."

Yeah, free markets are a bitch, aren't they, Iwata-san? Florian Eckhardt