Japanese cell phone carrier NTT DoCoMo has put its character DOCOMODAKE in an action puzzle Nintendo DS game. Yes, even a cell phone character that has nothing to do with gaming whatsoever is getting a DS title. It's from AQ Interaction, out this December in Japan. Think of this not of an indication of DOCOMODAKE's popularity, but the DS's.
DoCoMo DS game [Gizmodo Japan]