Lest the ghastly, ghoulish visage of the Burger King leering creepily from the cover of an Xbox game fool you, adver-games are nothing new. In fact, they are so old, they go back to the Atari 2600.
For example, Johnson & Johnson Presents Tooth Protectors: The Video Game or Purina's Chase the Chuck Wagon...
As B&B&P&S says:
...think about how embedded games were in the 80's when a dog food company is able to put out a specialized game ONLY available via postal mail.
Of course, not all adver-games suck. Nerf Arena Blast was pretty dang fun, and I do have a soft spot, for whatever reason, for Yo! Noid.
Adver-games are nothing new [B&B&P&S]
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