Kotaku: 7-eleven

FarmVille Makers & 7-Eleven Giving Away Bulletproof Vests With Hot Dogs

Michael McWhertor — Thu, 27 May 2010 17:40:00 EDT

You may already know about 7-Eleven buddying up with Zynga, the maker of Farmville and Mafia Wars, for farm flavored ice cream, but are you aware that purchasing one of the convenience store's hot dogs gets you a bulletproof vest? More »

FarmVille, Coming to a Convenience Store Near You This Summer

Owen Good — Mon, 10 May 2010 19:20:00 EDT

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FarmVille looks to overrun your corner convenience store this summer, thanks to a cross promotion that'll have 7-Elevens nationwide hawking exclusive items for the casual game, plus others from the Zynga family. More »

7-Eleven Enters The Used Video Game Business

Mike Fahey — Mon, 19 Apr 2010 12:40:00 EDT

A Slurpee and a used copy of Prototype? It's more likely than you think. 7-Eleven is teaming up with Game Trading Technologies, Inc. to offer a wide selection of "Great Games Below $20" at franchise locations throughout the U.S. More »

Feel the Wrath of God of War's Brain Freeze

Brian Crecente — Fri, 29 Jan 2010 10:20:00 EST

Starting in February ~~Fahey~~ you will be able to run into any 7-Eleven store to pick up a heaping, icy cup of Kratos Fury. More »

Another Reason To Preorder MAG From 7-Eleven

Mike Fahey — Mon, 05 Oct 2009 16:20:00 EDT

Preorder MAG from 7-Eleven and receive an exclusive recruitment kit and poster on top of potentially getting the game far too early thanks to the company's sporadic acknowledgement of street dates. More »

7-Eleven Street Date Breaking Party Pooped?

Michael McWhertor — Mon, 24 Nov 2008 21:30:04 EST

Convenience store chain 7-Eleven may be adored for its employees' street date cluelessness, but corporate — and probably the odd publisher and retail competitor — aren't fond of its reputation as a place to score video games early. Now that the company is going whole hog into the games selling biz, it wants to put early sales behind it. More »

7-Eleven To Sell Games, Break Street Dates Year Round

Michael McWhertor — Thu, 20 Nov 2008 19:40:43 EST

Getting the biggest games days before street date is about to get a whole lot easier thanks to 7-Eleven. The convenience store chain is expanding its video game offerings beyond what it currently carries, typically guaranteed blockbusters like Gears of War 2, Fallout 3 and World of Warcraft: Wrath of the Lich King or games tied to Slurpee promos like Halo 3. More »

7-Eleven Doesn't Get Street Dates - Lich King Version

Mike Fahey — Wed, 12 Nov 2008 11:40:00 EST

Convenience store chain 7-Eleven just cannot seem to get the hang of the whole street date thing. Last week it was Gears of War, and now this week they've been spotted selling the World of Warcraft expansion Wrath of the Lich King Days before release. Witness the guys from 1UP as they venture into a local store and purchase their copies. More »

Nexon Teams With 7-Eleven For Slurpee Goodness

Mike Fahey — Mon, 10 Nov 2008 11:40:00 EST

7-Eleven continues to push their whole mini-gaming store initiative, teaming up with online game operator Nexon America for the ‘Where You Play for Free’ Slurpee and Online Games advertising campaign. Now through December 31st, 7-Eleven stores will be carrying four different Nexon game branded 22 -oz. Slurpee cups. Purchasing a Slurpee in one of said cups gets you a limited-edition DVD containing all four of the games featured - Maple Story, Combat Arms, Mabinogi, and Sugar Rush. More »

Why 7-Eleven Suddenly Loves Gamers

Brian Crecente — Thu, 04 Sep 2008 18:00:00 EDT

Earlier today I posted a rumor about the price and release date for World of Warcraft: Wrath of the Lich King. It came from, of all places, 7-Eleven. Turns out that the convenience chain is growing increasingly interesting in the gamer demographic. How interested? Interested enough to start tracking sales and, over the course of the next few months, to start taking pre-orders on a number of video games. Our Slurpee-sources tell us these 7-Eleven gaming facts: More »

Slurpee Rocks Out With Guitar Hero

Mike Fahey — Fri, 02 May 2008 11:20:00 EDT

As a certified Slurpee addict, the press release for the massive May cross-promotion for Guitar Hero: Aerosmith, the Xbox 360, and 7-Eleven's Full Throttle Frozen Blast Slurpee initially read "blah blah Slurpee blah Slurpee for Fahey" until I read through it a couple more times. 7-Eleven, Microsoft, and Activison are teaming up for a massive May PR blitz for the upcoming game and the new Slurpee flavor, where lucky consumers within range of Slurpee goodness will be able to purchase special cups with codes that can be redeemed via Xbox Live for Microsoft points, with chances to win copies of Guitar Hero: Aerosmith every hour of the month. 10 winners will also be receiving an Xbox 360 console along with their GH: A. Along with the contest, 7-Eleven will be strategically placing giant Guitar Hero poster tear-off pads, while media vans featuring 6 by 12 foot video screens with playable versions of the game will be touring store locations. Guitar Hero cups may just be a sign that it is time for my annual Slurpee road trip to the closest 7-Eleven to Atlanta, some 300 miles away. *sigh* More »

7-Eleven To Appear In MapleStory, Vice Versa

Mike Fahey — Thu, 29 Nov 2007 14:20:34 EST

Any slight itching I may have had to try out Nexon's MapleStory just went completely down the toilet. Today the company announces that prepaid Nexon cards will be available for purchase at 7-Eleven stores around the country, offering teens and 'tweens' a more convenient way to spend all of their parent's money on virtual frippery in any of Nexon's online games. Pretty nifty, until I read this:

An animated version of a 7-Eleven store and an employee will appear in the popular MapleStory MMOG. This type of integration is cutting-edge, according to Nexon. It brings relevant content to consumers and provides 7-Eleven with a new way to use virtual worlds to expand its marketing.

First off, calling a 7-Eleven employee 'animated' is being far too generous with the definition of the word. Secondly, this is not cutting-edge. This is cutting-stupid. It's one thing to run a 7-Eleven ad on the splash page. It is something completely different to create a virtual 7-Eleven store in a fantasy-themed MMO. Gah. More »

7Eleven's SlurWii

Brian Crecente — Thu, 09 Nov 2006 15:00:53 EST

Ian over at Water Cooler Games points out that Nintendo has teamed up with 7Eleven to create a, how else can I put this, disgusting contest. More »