The bread is pink. That's the color of cherry blossoms, and thus, spring in Japan. And the wrapper says the snack is "shaped like cherry blossoms." Seems innocuous enough, right?
But take off the wrapper. Because, as pointed out online in Japan, this doesn't look like cherry blossoms. It does look like vaginas.
This post contains content some readers might find objectionable.
The bread is a collaboration between virtual idol Hatsune Miku and one of Japan's biggest convenience store chains, Family Mart.
On the wrapper, you can see the words "Sakura no Ame" (桜ノ雨), or "Cherry Blossom Rain", which is a Hatsune Miku song. But online in Japan, this cherry blossom-shaped strawberry cream bread is being dubbed "obscene".
"Holy crap," wrote one commenter on 2ch, Japan's largest bulletin board. "This is way too graphic," added another, while yet another added, "This will probably be banned." One commenter even wondered if this snack was a prank.
Surely, someone had to know before this was released. How could they not?