Over the years, Japanese schoolgirls have spearheaded an array of trends. They've set the agenda. From tech to fashion, they've been innovators, dictating to the nation what's cool and what's not.
This latest trend is anything but cool. Disgusting? Perhaps. Wasteful? Definitely. Yummy? Well, it does involve cream puffs.
In Japanese, cream puffs are called "chou cream" ("shuukuriimu" or シュークリーム). Generally speaking, most people in Japan dig 'em. Generally speaking, most people everywhere dig 'em. They are tasty!
As LiveDoor News pointed out this week, a new trend is spreading among Japanese schoolgirls. It's called "cream puff face" ("ganmen shuukuriimu" or 顔面シュークリーム). And, you guessed it, it involves smushing a cream puff in someone's face.
This isn't exactly a new trend, as it's possible to find examples of cream puff faces as early as 2007 and 2008. And, yes, this is a spin on the old fashioned pie in the face gag. But in Japan, the trend really started to take off with schoolgirls in 2011. The Japanese mainstream is just catching on now.
Typically, a cream puff face is done on someone's birthday or another event as a surprise. Some kids even prepare trash bags to cover the person who's going to get puffed, so as not to ruin anyone's clothes. How courteous!
As you can see above, it's not only schoolgirls getting puffed, but schoolboys, too.
And then, there's this dude.
While writing this piece, I decided to blur out the teens' eyes that hadn't already been blurred. They're kids. This is stupid. Kids do dumb shit. But, of course, there are those who are looking at this trend and seeing an obvious sexual connotation.
There are those who think the whole trend is wasteful—a similar criticism leveled at the "potato parties" sweeping Japanese McDonald's late last year. In Japan, parents harp on their children to clean their plates and wasting food like this is seen as incredibly disrespectful.