Game of Thrones Takes Over The New York Times With Awesome Print AdS

Proving that there's still life—and imagination—left in good old-fashioned print advertising, HBO took out a two-page ad in the New York Times and used it to fly a dragon right across the middle to promote the return of Games of Thrones to the TV.

If you're about to say something snide about editorial surrendering to advertising, don't sweat it, those aren't real pages of the paper.

CLOUDY WITH A CHANCE OF DRAGONS: NYT'S "GAME OF THRONES" AD TAKES OVER THE NEWS [Fast Company]