Ubisoft CEO Yves Guillemot likes the PlayStation 4. Otherwise he wouldn't have showed up at Sony's big PlayStation 4 event last week, right?
He likes the PS4 in part because it's, well, a little less like a console and a little more like some of those other machines you might play games on: the computer and the phone. It's more of a connected machine, letting you capture and share video, network with friends, access the device and maybe some of its games from other devices like phones and tablets, etc. Ubisoft are fans of this kind of thing.