Inside a publisher or a studio, there are few surprises when a video game bombs in its reviews. Before it goes from gold master to warehouse to retailer, the focus groups are empaneled, the "mock reviewers" are contracted, and their verdicts are in. Everyone knows roughly where the game will land in the all-controlling 100-point scale of Metacritic. It takes hubris and delusion on the scale of Too Human or Kane & Lynch to be blindsided by a bad review score these days.
EA Sports knew where NBA Live 13 would have ended up last year just as surely as Gearbox Software knew what was coming this week for Aliens: Colonial Marines, whose disastrous review scores have spawned finger pointing, bait-and-switch allegations, nasty rumors and, worst of all these, the animated .gif meme.