Launched this week by Desert River Games, Safari Challenge is an example of the sort of Facebook games I admire the most, one that harnesses the actions of gamers sitting at computers in their comfortable homes to create a living charity engine. I feel much better building a virtual village when I know my lazy clicking could help feed hungry children in Africa or build them a playground.
Like Sojo Studios' WeTopia and Joy Kingdom, Desert River's Safari Challenge has players performing the usual social gaming tasks in order to generate a virtual currency (here called 'Impact') that can be invested in various charity programs. So far I've invested the 50 points I've earned in the "Meals for Kids". Those points will translate into money the Kids Around the World charity will use to bring healthy meals to African orphans.