This week, Japanese restaurant chain Gusto started running a new series of commercials. It features the above woman, a "handsome foreign man" as the chain's website says, and two comedians. So, what's the problem?
The two Japanese comedians in the commercial, Ungirls, can be funny—at times. For this spot, they are "disguised". This is a Japanese pun: "Ungirls" is written as "Angaaruzu" (アンガールズ) in Japanese, and they are disguised as "Italiangirls", or "Itariangaaruzu" (イタリアンガールズ) in the original Japanese.
In the commercial, the foreign woman sings a little jingle, asking with whom she is going to eat some Caponata. She picks the handsome foreign dude, instead of either member of the comedy group Ungirls. Part of the comedic schtick of Ungirls is that they are creepy and not popular with the ladies. That's the gag. Apparently.
What makes this ad all the more baffling, is that both members of Ungirls seem to be wearing the infamous "Hello Gaijin-san" disguise—a disguise that some foreign residents in Japan have found offensive. Certainly, it is odd to go into a party supply store and see "foreigners" being sold as a gag costume. Look, big nose! Blue eyes and blond hair! I'm a foreigner! Hilarious.