Bam! See? Cute. This is the AZPR EvBoard, aka the "Circuit Board Shojo". Shown earlier this year (check Kotaku Japan), this is a programmable board for hobbyists.
Recently, the board is being packaged with a computer fanzine called Dojin Hard, reports Akiba Blog. You can pick it up in Akihabara at retailer Comic Zin. The fanzine also includes a piece with digital artist Julie Watai on modding Furby. Yes, Furby.
基板少女 PCB Girl [YouTube]