The year is winding down and, if we simply asked Activision boss Bobby Kotick what the smartest thing Activision did was this year, he might say it was the making of gobs of money. Yes, Activision is doing fairly well.
Activision did well in 2012 by being conservative. That's not quite the same as playing it safe... but contrast what they do and what their rivals at EA do. EA tries everything. Console games. PC games. Facebook games. Social games. Free-to-play games. Sports games. New games all the time. Activision mostly releases Call of Duty map packs and laughs. Oh, and they turned Pitfall into a Canabalt/Temple Run clone this year. A good clone.