The latest PlayStation ad is trumpeting this holiday season as a "good chance" to pick up PlayStation games and hardware. Retro super hero Kikaider pops up to remind a family of just that.

This is actually a Japanese pun as the character's name "Kikaider" (キカイダー) carries the nuance of "machine" (機会 or "kikai"). Here, Sony is explicitly using the Japanese word for "chance", which is said as "kikai", but uses different characters (機会). Oh, Sony, you're so punny.

PS Vita&PS3 「年末はPSを買う良い機会ダー」篇 [YouTube via Kotaku Japan]


Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.