This is actually a Japanese pun as the character's name "Kikaider" (キカイダー) carries the nuance of "machine" (機会 or "kikai"). Here, Sony is explicitly using the Japanese word for "chance", which is said as "kikai", but uses different characters (機会). Oh, Sony, you're so punny.
PS Vita＆PS3 「年末はPSを買う良い機会ダー」篇 [YouTube via Kotaku Japan]
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