This is actually a Japanese pun as the character's name "Kikaider" (キカイダー) carries the nuance of "machine" (機会 or "kikai"). Here, Sony is explicitly using the Japanese word for "chance", which is said as "kikai", but uses different characters (機会). Oh, Sony, you're so punny.
The latest PlayStation ad is trumpeting this holiday season as a "good chance" to pick up PlayStation games and hardware. Retro super hero Kikaider pops up to remind a family of just that.
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