Why can't you escape the colorful cartoon ponies? Over the past two years the rising tide of adult male fans of the My Little Pony: Friendship is Magic cartoon have invaded the internet, seeding internet forums, Facebook, YouTube and pop culture conventions with proof of their passion for animated equines. Don't understand the appeal? Perhaps I can help.
The My Little Pony fan community is beast that's grown far too large to ignore. There are brony conventions that draw in thousands of attendees every year. Equestria Daily, the largest brony community news site, has been visited more than 150 million times since it launched in 2011. The first issue of IDW's comic book treatment of the show garnered more than 100,000 preorders.