"Well, #my2K means My Player in NBA 2K13," was my first thought. And I wasn't alone.
That awkward moment when you think #My2K is talkin bout NBA 2k13 but its not, so you get slightly disappointed.— #Oomf (@DJ_Wallie_Mayne) November 28, 2012
My2K is indeed the shorthand for the single sign-on account in NBA 2K from NBA 2K12 to NBA 2K13 this year. It hasn't trended like other NBA 2K hashtags have, but it has come up. Still, there's the 2K branding, and the fact that President Obama has appeared in NBA 2K since NBA 2K11, either in the game's championship cinematic or, amusingly, as a coach after 2016 in the game's career modes.
So, write your elected representatives. Tell them what #my2K really means to you.
Kinda interest why the president would take interest in 2k sports.Maybe he will want to play an online game of nba basketball.#My2K :)— Agent Aleman #465 (@hawkfire) November 28, 2012
#My2K means that I can actually buy Nba 2k instead of playing the free demo.— $hiv (@Therealrealshiv) November 28, 2012