G4—the network once known as the go-to destination for video game-friendly programming—is ending its gaming programming. The network is informing its employees in meetings today.
We've heard that G4's major video-game and geek-culture shows, including X-Play and Attack of the Show will be cancelled today by the network. A source close to the situation says that it's not clear if the shows will last through the year or be cancelled immediately. The rumor is that the network will shift to something more like an "Esquire" or "GQ" channel. This aligns with reports that NBC Universal was looking to rebrand the channel as a lifestyle network focused on "the modern male."