Nintendo has its work cut out for it with the Wii U once the initial, and inevitable first wave of early adopters dies off. They say lightning never strikes twice, and given the original Wii's success with the mainstream was white hot lightning, you'd be forgiven for thinking the company couldn't possibly pull it off again.
Unless, that is, it kicks things off with a marketing campaign as memorable and effective as the Wii had at launch.
Here, then, is Britain's first Wii U TV commercial.
This might have actually have worked with nothing but the soundtrack. With the GIANT TEXT and narration? It's like a bad infomercial.