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How'd That Black Burger King Hamburger Taste? Let's Find Out.

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Well, I guess there technically are words, but man. Just. Look. At. That.


Previously, Kotaku posted how Burger King Japan was unleashing a "Kuro Burger" ("kuro" means "black" in Japanese) with black ketchup, made from squid ink and garlic.

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Japanese website Gigazine took one for the team and ordered the meal. How did it taste? According to Gigazine, it was good, but tasted like, well, a Burger King burger. No big surprises, which might have been the biggest surprise.

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Burger King Japan said the concept behind this burger was "irrationality". But from what Gigazine wrote, it all sounds very, well, rational:

"Certainly, the black appearance makes a big impact," noted Gigazine, "but the taste was surprisingly traditional."

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So never judge a burger by its buns? Or something.

真っ黒な「黒バーガー」をバーガーキングに食べに行ってきました [Gigazine]


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