NBA 2K has a great track record of indulging its players' shoe fetishes, but according to IGN, it's going even further in NBA 2K13.
NBA 2K13 will add deeper customization options for your created player's footwear, but the big new feature is its integration with the NikeID website. This means not only can you share your creations with other users of that site, you can even order them if you want to cosplay your My Player.
Last year the game added the means to swap colors and adjust some details on current NikeID shoes, but not custom-build their own wholesale. There's no mention of what a custom pair of NBA-quality shoes will run, but my guess is it's not cheap. Still, what better way to memorialize your virtual run to a hall-of-fame career.