For a longtime in neighboring Japan, Mai has also been a go-to for models, but the character's outfit isn't quite the default get-up as it's recently been in China.
The appeal of the outfit isn't so much that everyone in China loves The King of Fighters (though, of course, it has a following). Instead, the outfit is skimpy and revealing and has become a uniform of sorts. So if you want to show up in cosplay, its an easy go-to choice—instead of simply representing the fighting game character.
Most recently, model Lan Fenghuang (above) is making waves in both China and Taiwan—and, of course, Japan—with her Mai Shiranui duds.