Update: Alert reader Christian A. notes that the main menu has an "Exit Game" option, which suggests this will be a download-only title, as was rumored previously. Kotaku is reaching out to EA Sports for comment.
Update: EA Sports responds: "The video appears to be captured from a pre-alpha build months ago and is not an official EA Sports release. It does not represent a final build or feature set for NBA Live."
NBA Live 13 Gameplay Video - Miami Heat vs. Oklahoma City Thunder [Operation Sports]