Three Cheers for the Losers in the Video Game Wars. They're the Best.Stephen Totilo8/14/12 5:00pmFiled to: PlaystationPS3Ps vitaToptweetGamescomGamescom 20123841EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkAsk a Sega Dreamcast owner. Ask a Nintendo GameCube owner. They'll tell you something that is true: it's a pleasure to be the owner of a game console that's in last place.AdvertisementIt also kind of stinks, because your console gets the fewest games and your friends mock you all the time. But the fact is that nothing brings out the best in gaming companies than when those companies are getting their asses kicked.Today, from Germany, we saw exactly that. AdvertisementSony, the former kings of gaming, two generations running, have taken a beating for the last several years. First it was the upstart Wii that smacked them around when the smacking was supposed to happen the other way around. Then the Xbox 360 ripped past the Wii here in America and it kept PS3 as the last-place console. This year's been really ugly for Sony. They've had trouble winning any sort of battles in the gaming market share wars. It's not like the PlayStation Portable ever caught the Nintendo DS anywhere outside of MonsterHunterNation, but the PSP's successor, the Vita, has been labelled as DOA since it arrived.If you'd asked me, I'd have told you that, because of that, this was the year to get on board with Sony. Their backs were against the wall. Maybe you skipped GameCube and didn't know this was how it worked. Too bad. You missed some crazy experiments like the Game-Boy-GameCube-connected four-player Zelda game and a pair of first-person Metroids, plus one of the most beautiful games ever made. Last place performances produce radical ideas like the Nintendo Wii; having your powerful console get flattened by the Wii produces exciting technology like the Kinect.So here's what's happening at Sony, what we saw proof of in Germany. Sony takes a drubbing about as well as Rocky Balboa ever did and is fighting back. Sony isn't folding. Sony isn't rushing to do the easy thing and just fall in line, hope for the best and play it safe.Nah, Sony sees its Vita struggling, so they announce today that if you buy any of their games on PS3 that are also on Vita, they'll give you the Vita version for free (and, since the games supported by the Cross Buy system are pretty much the same on Vita and PS3 and will probably use cloud-saves, we'll really get a portable-PS3-effect out of this).