Day one downloadable content sucks, I think. Personally, it makes me feel like a chump. But there must be a reason for it in games like Mass Effect 3, right? BioWare's Fernando Melo has an explanation.
Earlier this year, Kotaku broke the news that Mass Effect 3 had day one DLC. At a recent developer's conference in Europe (during which Mass Effect completion rates were discussed), Melo offered this: "Contrary to what you might hear on the internet, fans do want more content. They tend to say, 'I want it now.' The problem with day one content and the challenge around it is that the right answer for now is different for every player. There is no single right time, there is no single now. It's subjective, and it's unique to every player."