Earlier today, the YouTube channel for Life & Times—a lifestyle website founded by hip-hop mogul Jay-Z—posted a video that touts the platinum-selling artist as an executive producer of NBA 2K13.

When reached for reaction to the video, representatives said that 2K Sports had no comment.

What does it mean when a part-owner of the yet-to-debut Brooklyn Nets has decision-making power in a basketball video game? Well, it might just be that Jigga's franchise might all of a sudden be a powerhouse force to be reckoned with when 2K Sports' annual b-ball returns on October 2nd.