I'm not saying that TNT's new show Perception is necessarily going to be bad, but it's got a ways to go before it's as cool as its interactive dot-matrix advertisement.
The ad, which is on the street in New York, was created by the tech firm Breakfast. In the above ad about the ad (yes, they have those!), you can see people in New York toying around with the sign, which responds to their presence in all manner of nifty ways. (It's something like that cool V Motion Project music video for Kinect that recently aired, only with word puzzles.)