According to the company, those who are late must cosplay in this "embarrassingly amusing penalty." By "penalty", this company surely means "privilege".
The outfit must be worn all day and is meted out to those employees who are late five times in one month. Apparently, every six months, there are around three employees who
get to wear
must wear the Power Rangers outfit.
ValuePress' punishment was actually used as a recruiting tool—to show how different the company was from the country's traditional workplaces. The photographer in the above picture is documenting the cosplay punishment for a Japanese magazine.
The company starting doing this a few years back, but Japanese websites are now rediscovering the Power Rangers privilege—I mean, penalty.