The above lunch box cost ¥4,000 (US$50), which is shocking to people in pricey Japan. The meal looks like something you could get at a convenience store for under a thousand yen ($13), if that. No wonder people online in Japan are calling this a rip-off.
If you show up at events, be prepared to open your wallet. If you show up at Final Fantasy XI events, bring your credit card or a treasure chest of Gil.