Zynga has had a lot of success creating various types of what they refer to as "The Ville Genre." CastleVille, CityVille, FrontierVille, and the monster that started it all, FarmVille.
Well, that's only partially true. FarmVille may have been the first Ville game to become widely popular, but the first was actually YoVille, a Sims-like game that let players sync their Facebook account to an avatar like they would a Sims sim.
With their new game The Ville, Zynga is returning to the YoVille idea, cribbing heavily from EA's hugely popular The Sims Social while wrapping things up in its usual cheery, compulsive and vaguely psychotic vibe.