Schick, the famous shaving brand, has collaborated with Evangelion in Japan to promote the upcoming film Evangelion 3.0 ... and well, shaving.
The campaign started this April, with keychains, razor stands, and original shaving cream containers of Evangelion characters for customers who bought specific Schick products. Original videos of the anime characters making obscure references to shaving can be seen on the website as well.
For more information, minus the razor burn, check the sites below.
Official Schick x Evangelion Campaign Site [Official Site]