First there was Square's new next-gen engine. Then Epic's Unreal Engine 4. Now we're getting another look at what the graphics of tomorrow may/will look like, thanks to the latest benchmark trailer from the folks at 3DMark.
Used to, well, benchmark a system, 3DMark's clips are always big on effects and fancy visuals, so as to best tax the biggest and most powerful systems out there. This one, their latest, is designed to showcase " the world's first unified graphics benchmark allowing testing of DirectX 9, DirectX 10 and DirectX 11 capable hardware through the DirectX 11 API".
It should look amazing. But it doesn't. It's hideous. So hideous it's almost counter-productive. Square's trailer showed that good art direction is as important in this trailers as the actual tech on display, but this clip looks like it was designed by a high school kid who though combining Journey and The Matrix would look totally rad.