Here is a video game soldier, rifle in hands, taking cover. A helicopter explodes behind him. The word "intense" might describe this scene from the TV commercial for the new shooter Spec Ops: The Line, but "unique"?
The unsolicited point here is not to beat up on IGN, whose quote may well suit the sandstorm-filled Spec Ops, but to observe a common issue with video games and the people who try to sell them to us: if you want us to believe something is unique, show us something that is unique. Exploding helicopters don't qualify.
Watch the rest of the commercial and judge for yourself how well this pitch works. The game will be out at the end of the month for PC, PS3 and Xbox 360.