Epic tonight gave the world its first look at Unreal Engine 4, the skeleton that - if this generation of hardware is anything to go by - a lot of your next-gen games are going to be built around.
Company president Mike Capps has told Spike that Epic has a "couple" of next gen games in development, and also mentioned a game that was being "targeted at PC".
The cinematic demo, visible above, showed a large armoured man brooding in a ruined, lava-filled castle, giving the developers a chance to show off everything from weather effects to lighting to sparks.
Epic's Alan Willard also provided a real-time technical demonstration of the engine, below, showing things in a little more detail than the cinematic clip could afford.
The impressive footage was apparently running on a "personal computer" that was using only a single graphics card.
We'll have more on the engine later in the day.
Unreal Engine 4 - GT.TV Elemental Demo Showcase [GameTrailers]
Unreal Engine 4 - GT.TV Exclusive Development Walkthrough [GameTrailers]