In case you hadn't pieced it together, this year's E3 had a theme. And that theme was "Bows and Helicopters". Everywhere you looked, someone was shooting a bow, either at a helicopter or in a helicopter. And if there weren't the two of them together, then every game had to at least feature one of them.
It's a joke not lost on Amazon, who have now got this year's E3 shopping needs sorted with their "E3 Helicopter and Bow Titles".
Which, yes, is a real thing.