It's either the cutest or the most ridiculous thing we'll see at this year's E3, but it's a thing: Sony has developed an interactive book.

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It's called Wonderbook (trailer above), and it works by being read in front of a PlayStation Eye camera, which can turn the pages into interactive animations on a TV screen.

The first story for the peripheral/book is written by Harry Potter creator JK Rowling, and is called Book of Spells. It's part of a partnership between Sony and Pottermore, Rowling's new online portal for all things Harry Potter. While reading the story and seeing it unfold in front of you, kids can also use a PlayStation Move to cast spells.

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"I've loved working with Sony's creative team to bring my spells, and some of the history behind them, to life," said Rowling. "This is an extraordinary device that offers a reading experience like no other."

Below you can find footage from the reveal of Book of Spells.